Beyond the charity sms

The new trend of the not-for-profit communications, by Zelian on Espansione n. 4, April 2013.

From the communications of giving, to the communications of making: not-for-profit communication changes its paradigm.

Social communications tends more and more to abandon the traditional emotional levers to become more interactive, positive, proactive.

Read the full article on Espansione n. 4, April 2013.