by Zelian, published on Espansione n. 1-2, January-February 2013.
The Green Economy models are increasingly playing a key role in guiding strategies and decisions of the institutions, but also of entire industry sectors.
In this context, also the communications role tends to assume an increasing strategic importance in terms of positioning, business development, networking and partnerships.
And, even more important today, since communication deals with complex and sensitive issues that cannot be governed by simplistic, emotional or ideological logics, those who communicate on environmental issues must have solid technical and scientific knowledge and backgrounds.
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