'Rowing harder doesn't help if the boat is headed in the wrong direction'
Kenichi Ohmae

Strategic minds analyse a set of facts, in the sense of taking the set apart, and then reassembling it in an order that makes sound strategic sense.

Strategy is intuition, but it is also analysis; it is analysis, but it is also vision.

The secret of success lies in how swiftly you understand phenomena – so as to guide them in the direction you want them to go – and in how fast you react to personal, economic and social challenges.

Zelian is the creative laboratory, able to connect people, ideas, projects, with the aim of developing practical, original and innovative solutions for your business.

Thanks to our experience, Zelian is the ideal partner for:

Strategic positioning
Brand positioning
Lead generation
Project development
Problem solving

Patricia Chaves interviewed by VinylPlus

Patricia Chaves of the Division for Sustainable Development, United Nations Department of Economic and Social Affairs (UNDESA) is interviewed by Erica on the role of Partnerships.

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ICC Green Economy Task Force

The International Chamber of Commerce (ICC) Green Economy Roadmap – a guide for business, policy makers and society to assist in the development and implementation of policies and actions towards a 'green economy'.